As a leading Scandinavian logistics operator and the national postal service for Norway, Posten Bring handles hundreds of millions of deliveries each year, encompassing letters, packages, and goods.
The company is deeply committed to providing efficient and equitable service across its diverse geographic footprint—an effort that would not be possible without continuous optimization.
Balancing cost efficiency with socioeconomic considerations requires careful geographic partitioning, or districting. This demands in-depth analysis and customized solutions that encompass a multitude of factors, from evolving infrastructure and population density to the practicalities of sorting and fulfilling deliveries.
Traditional postal code allocations often fail to reflect changing infrastructure and demographics, and are not always suitable for the specific needs of individual services within a multi-echelon network.
Efficiently handling packages of different sizes and weights within such a system requires robust sorting operations that effectively consolidate packages while considering both sorting space and vehicle capacity.
Terminal capacity and sorting area limitations are two key constraints that must be considered in order to form manageable units that strike a balance between compactness and organizational feasibility. This makes the districting process a complex and demanding exercise from an operations research perspective.
This task is further complicated by the asynchronous nature of package arrivals, which makes it difficult to efficiently sequence packages based on their destination or other relevant factors. The unpredictable flow of packages impedes the optimization of sorting processes and vehicle loading, leading to potential inefficiencies in the overall logistics chain.
In response to these challenges, Posten Bring is developing a flexible solution to create spatially compact districts that allow for optimized sorting and last-mile distribution while ensuring equitable service delivery.
While the need for optimal districting is clear, there’s no single, universally applicable “districting problem”. This is because the challenges involved in districting can vary so widely based on geographic context, organizational and political priorities, service types, delivery network complexities, and other factors.
Nevertheless, there are some clear and meaningful goals that can be considered universal. For example, there is a need for compact and balanced areas that make sense logistically, visually, and from a service-equity perspective.
This can be formulated as an optimization problem where the goal is to partition a large number of waypoints (with each representing a Voronoi site) into geographically natural districts.
The problem formulation should consider several, potentially contradictory, objectives:
These districting goals can be modeled using linear programming techniques and incorporating specialized algorithms together in hybrid approaches to handle the inherent complexities.
Posten Bring has utilized these techniques, employing Gurobi’s solver to effectively prototype and explore objective functions, scenarios, and parameter adjustments.
As a leader in mixed integer linear programming technology, Gurobi also provides a strong benchmark for optimality, serving as a trusted point of reference for measuring and validating solutions. By leveraging Gurobi’s power, Posten Bring can gain valuable insights into the optimal districting configurations for its evolving needs and maximize logistical efficiency while ensuring high-quality service for its customers.
“Gurobi is the fastest and most robust linear programming solver on the market. We recognize their team’s exceptional expertise, extensive experience, and steady commitment to reliability—qualities that are truly hard to come by,” says Eirik Hagen, Operations Research Analyst at Posten Bring. “We find in Gurobi a reliable partner when we seek robust and trustworthy methodologies.”
By leveraging operations research techniques backed by Gurobi and complementing these tools with careful fine-tuning and adaptation by operational teams, Posten Bring can create highly efficient and effective districting solutions.
This optimized districting plan offers several potential benefits:
This enables efficient resource allocation and service delivery, but also provides a crucial framework for service provision, ensuring that operations are conducted within defined boundaries and that resources are targeted effectively.
The districting work undertaken for Posten Bring highlights the versatility and significance of practical geographic optimization in addressing common challenges across industries. By ensuring a fair allocation of resources and services, districting can benefit sectors such as transportation, public safety, healthcare, and education.
GUROBI NEWSLETTER
Latest news and releases
Choose the evaluation license that fits you best, and start working with our Expert Team for technical guidance and support.
Request free trial hours, so you can see how quickly and easily a model can be solved on the cloud.
Cookie | Duration | Description |
---|---|---|
_biz_flagsA | 1 year | A Cloudflare cookie set to record users’ settings as well as for authentication and analytics. |
_biz_pendingA | 1 year | A Cloudflare cookie set to record users’ settings as well as for authentication and analytics. |
_biz_sid | 30 minutes | This cookie is set by Bizible, to store the user's session id. |
ARRAffinity | session | ARRAffinity cookie is set by Azure app service, and allows the service to choose the right instance established by a user to deliver subsequent requests made by that user. |
ARRAffinitySameSite | session | This cookie is set by Windows Azure cloud, and is used for load balancing to make sure the visitor page requests are routed to the same server in any browsing session. |
BIGipServersj02web-nginx-app_https | session | NGINX cookie |
cookielawinfo-checkbox-advertisement | 1 year | Set by the GDPR Cookie Consent plugin, this cookie is used to record the user consent for the cookies in the "Advertisement" category . |
cookielawinfo-checkbox-analytics | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics". |
cookielawinfo-checkbox-functional | 11 months | The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional". |
cookielawinfo-checkbox-necessary | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary". |
cookielawinfo-checkbox-others | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other. |
cookielawinfo-checkbox-performance | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance". |
CookieLawInfoConsent | 1 year | Records the default button state of the corresponding category & the status of CCPA. It works only in coordination with the primary cookie. |
elementor | never | This cookie is used by the website's WordPress theme. It allows the website owner to implement or change the website's content in real-time. |
JSESSIONID | session | New Relic uses this cookie to store a session identifier so that New Relic can monitor session counts for an application. |
viewed_cookie_policy | 11 months | The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data. |
Cookie | Duration | Description |
---|---|---|
__cf_bm | 30 minutes | This cookie, set by Cloudflare, is used to support Cloudflare Bot Management. |
_biz_nA | 1 year | Bizible sets this cookie to remember users’ settings as well as for authentication and analytics. |
_biz_uid | 1 year | This cookie is set by Bizible, to store user id on the current domain. |
_hjAbsoluteSessionInProgress | 30 minutes | Hotjar sets this cookie to detect a user's first pageview session, which is a True/False flag set by the cookie. |
_mkto_trk | 2 years | This cookie is set by Marketo. This allows a website to track visitor behavior on the sites on which the cookie is installed and to link a visitor to the recipient of an email marketing campaign, to measure campaign effectiveness. Tracking is performed anonymously until a user self-identifies by submitting a form. |
bcookie | 1 year | LinkedIn sets this cookie from LinkedIn share buttons and ad tags to recognize browser ID. |
bscookie | 1 year | LinkedIn sets this cookie to store performed actions on the website. |
doc_langsBB | 1 year | Documentation system cookie |
doc_version | 1 year | Documentation system cookie |
lang | session | LinkedIn sets this cookie to remember a user's language setting. |
lidc | 1 day | LinkedIn sets the lidc cookie to facilitate data center selection. |
UserMatchHistory | 1 month | LinkedIn sets this cookie for LinkedIn Ads ID syncing. |
whova_client_id | 10 years | Event agenda system cookie |
Cookie | Duration | Description |
---|---|---|
_gat_UA-5909815-1 | 1 minute | A variation of the _gat cookie set by Google Analytics and Google Tag Manager to allow website owners to track visitor behaviour and measure site performance. The pattern element in the name contains the unique identity number of the account or website it relates to. |
Cookie | Duration | Description |
---|---|---|
_an_uid | 7 days | 6Sense Cookie |
_BUID | 1 year | This cookie, set by Bizible, is a universal user id to identify the same user across multiple clients’ domains. |
_ga | 2 years | The _ga cookie, installed by Google Analytics, calculates visitor, session and campaign data and also keeps track of site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors. |
_ga_* | 1 year 1 month 4 days | Google Analytics sets this cookie to store and count page views. |
_gat_UA-* | 1 minute | Google Analytics sets this cookie for user behaviour tracking. |
_gcl_au | 3 months | Provided by Google Tag Manager to experiment advertisement efficiency of websites using their services. |
_gd_session | 4 hours | This cookie is used for collecting information on users visit to the website. It collects data such as total number of visits, average time spent on the website and the pages loaded. |
_gd_visitor | 2 years | This cookie is used for collecting information on the users visit such as number of visits, average time spent on the website and the pages loaded for displaying targeted ads. |
_gid | 1 day | Installed by Google Analytics, _gid cookie stores information on how visitors use a website, while also creating an analytics report of the website's performance. Some of the data that are collected include the number of visitors, their source, and the pages they visit anonymously. |
_hjFirstSeen | 30 minutes | Hotjar sets this cookie to identify a new user’s first session. It stores the true/false value, indicating whether it was the first time Hotjar saw this user. |
_hjIncludedInSessionSample_* | 2 minutes | Hotjar cookie that is set to determine if a user is included in the data sampling defined by a site's daily session limit. |
_hjRecordingEnabled | never | Hotjar sets this cookie when a Recording starts and is read when the recording module is initialized, to see if the user is already in a recording in a particular session. |
_hjRecordingLastActivity | never | Hotjar sets this cookie when a user recording starts and when data is sent through the WebSocket. |
_hjSession_* | 30 minutes | Hotjar cookie that is set when a user first lands on a page with the Hotjar script. It is used to persist the Hotjar User ID, unique to that site on the browser. This ensures that behavior in subsequent visits to the same site will be attributed to the same user ID. |
_hjSessionUser_* | 1 year | Hotjar cookie that is set when a user first lands on a page with the Hotjar script. It is used to persist the Hotjar User ID, unique to that site on the browser. This ensures that behavior in subsequent visits to the same site will be attributed to the same user ID. |
_hjTLDTest | session | To determine the most generic cookie path that has to be used instead of the page hostname, Hotjar sets the _hjTLDTest cookie to store different URL substring alternatives until it fails. |
6suuid | 2 years | 6Sense Cookie |
AnalyticsSyncHistory | 1 month | LinkedIn cookie |
BE_CLA3 | 1 year 1 month 4 days | BrightEdge sets this cookie to enable data aggregation, analysis and report creation to assess marketing effectiveness and provide solutions for SEO, SEM and website performance. |
CONSENT | 2 years | YouTube sets this cookie via embedded youtube-videos and registers anonymous statistical data. |
dj | 10 years | DemandJump cookie |
djaimid.a28e | 2 years | DemandJump cookiean |
djaimses.a28e | 30 minutes | DemandJump cookie |
li_gc | 5 months 27 days | LinkedIn Cookie |
ln_or | 1 day | LinkedIn Cookie |
vuid | 2 years | Vimeo installs this cookie to collect tracking information by setting a unique ID to embed videos to the website. |
Cookie | Duration | Description |
---|---|---|
__adroll | 1 year 1 month | This cookie is set by AdRoll to identify users across visits and devices. It is used by real-time bidding for advertisers to display relevant advertisements. |
__adroll_fpc | 1 year | AdRoll sets this cookie to target users with advertisements based on their browsing behaviour. |
__adroll_shared | 1 year 1 month | Adroll sets this cookie to collect information on users across different websites for relevant advertising. |
__ar_v4 | 1 year | This cookie is set under the domain DoubleClick, to place ads that point to the website in Google search results and to track conversion rates for these ads. |
_fbp | 3 months | This cookie is set by Facebook to display advertisements when either on Facebook or on a digital platform powered by Facebook advertising, after visiting the website. |
_te_ | session | Adroll cookie |
fr | 3 months | Facebook sets this cookie to show relevant advertisements to users by tracking user behaviour across the web, on sites that have Facebook pixel or Facebook social plugin. |
IDE | 1 year 24 days | Google DoubleClick IDE cookies are used to store information about how the user uses the website to present them with relevant ads and according to the user profile. |
li_sugr | 3 months | LinkedIn sets this cookie to collect user behaviour data to optimise the website and make advertisements on the website more relevant. |
test_cookie | 15 minutes | The test_cookie is set by doubleclick.net and is used to determine if the user's browser supports cookies. |
VISITOR_INFO1_LIVE | 5 months 27 days | A cookie set by YouTube to measure bandwidth that determines whether the user gets the new or old player interface. |
YSC | session | YSC cookie is set by Youtube and is used to track the views of embedded videos on Youtube pages. |
yt-remote-connected-devices | never | YouTube sets this cookie to store the video preferences of the user using embedded YouTube video. |
yt-remote-device-id | never | YouTube sets this cookie to store the video preferences of the user using embedded YouTube video. |
yt.innertube::nextId | never | This cookie, set by YouTube, registers a unique ID to store data on what videos from YouTube the user has seen. |
yt.innertube::requests | never | This cookie, set by YouTube, registers a unique ID to store data on what videos from YouTube the user has seen. |